SAD ROBOT,
FOR MICHELOB ULTRA
The launch of the platform “It’s only worth it, if you can enjoy it” on Super Bowl LIII.
THE GUN VIOLENCE
HISTORY BOOK, FOR ICHV
A book full of data, chapters, newspaper articles and photos that has done what history has been unable to do: stop a bullet.
SPEAKING EXCHANGE,
FOR CNA
Young Brazilians want to learn English.
Elderly Americans living in retirement homes just want someone to talk to.
Why not connect them?
BAGEL TAX,
FOR PHILADELPHIA
We found a tax loophole: a special bagel that can’t be taxed because it doesn’t need to be sliced.
TEDDY GUN,
FOR ICHV
In 2015, 36.252 people were killed by guns in the USA. Zero were killed by Teddy Bears.
Yet there are more regulations for manufacturing Teddy Bears than guns. So we created the Teddy Gun.
The unregulated Teddy Bear: a symbol for the lack of common sense gun regulations.
CHEESECAKE IS EVERYTHING,
FOR PHILADELPHIA
Last holiday season, there was a national Philadelphia Cream Cheese shortage.
Today everything is back to normal. Kind of.
THE TOUGHEST BAG,
FOR GLAD
To launch Glad’s toughest bag, we put it to the toughest test: America’s worst airports.
TENDIES 4 Y'ALL,
FOR POPEYES
Tendies is the word that investors on Reddit use to describe money.
And in 2021, Redditors started getting lots of tendies, as they took on Wall Street and won.
But then, Popeyes heard Robinhood was getting in the way of people getting their tendies,
by blocking the popular stocks Redditors were investing in.
We knew we had to do something about it.
So we turned stock codes that were banned on one app into promo codes on the Popeyes app.
And put tendies in the hands of the people.
This is our revolution. This is #Tendies4Yall.
FEELADELPHIA,
FOR PHILADELPHIA
You don't just taste it, you feel it.
"Chair"
"Bath"
"Rug"
PRONOUN PLATES,
FOR LYFT
Just like license plates help you identify your ride, pronouns help identify you.
THE JUMP,
FOR GLAD
Taking out the trash is not an easy task.
And to push the limits of Glad’s LeakGuard technology, we put it to the ultimate test: a Hollywood stunt.
WATERMARKS FOR WATER,
FOR GETTY IMAGES
On World Water Day, we transformed Getty Images’ iconic asset, the watermark, and used it to tackle the water crisis.
What started as a day is now Getty Images’ ongoing commitment to the water crisis.
THE GREATEST INNOVATION EVER (IN TRASH),
FOR GLAD
A sleek, high-storage, leak-proof product? In trash, it's possible.
NO ARTIFICIAL INTELLIGENCE,
FOR MICHELOB ULTRA
There’s enough artificial in the world.
"Joke"
"Fumble"
MARIAS,
FOR INTIMUS/ KIMBERLY-CLARK
Every story has two sides. This one has six. 6 Marias, 6 movies, 1 story.
Six movies simultaneously shown on the 6 Telecine channels.
THE HIV POSITIVE POSTER,
FOR GIV
A poster with an actual drop of HIV-positive blood to fight prejudice.