THE HIV POSITIVE POSTER, for giv - life support group

A poster with an actual drop of HIV positive blood to fight prejudice.

 

MAIN PUBLICATIONS:

[CREATIVITY] • [ADWEEK] • [BUZZFEED] • [LEVI STRAUSS & CO] • [MEIO&MENSAGEM] • [VEJA] • [CATRACALIVRE]

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> CASE STUDY

 

> PORTUGUESE VERSION

 

> ENGLISH VERSION

 

 

 

 

 

 

 

 

> RAN IN SAO PAULO, BRAZIL

 

> WE COVERED THE WORLD'S LARGEST STREET NEWSPAPER.

 

> POSTERS ALSO WERE SENT TO BRAZILIAN POLITICIANS, JOURNALISTS AND CELEBRITIES