Students want to practice English, and eldery people someone to talk to. So, we create a way for they meet each other: Speaking Exchange, an educational project that connects students and seniors over the Internet. Thus, a conversation exercise is also an act of solidarity and personal growth. It is an exchange in which everyone wins.
We developed an exclusive software for CNA based on WebRTC technology (a high-end technology for Web Real-Time Communications), which is able to register retirement communities, make videos of the conversations, and store the content for teacher evaluation.
> CASE STUDY
> THE COLBET REPORT - COMEDY CENTRAL
> THE PROJECT STILL RUNNING IN MORE THAN 100 CNA'S SCHOOLS AND HAVE MORE THAN 8.000 HOURS OF CONVERSATION.
“Maria vai com as outras” (Maria goes with others): it’s a common expression in Brazil used to denote those who just follow the crowd, who don’t think on their own. We are portraying the Marias who DON’T go with others. The girls who live by their own rules, who zag when everyone else zigs. After all, Intimus (Kotex) is about inviting women to have the confidence be themselves. “Sou Maria, mas não vou com as outras.” is our motto.
Marias is a short film that tells the story of six women called Maria. What they have in common? They are all authentic and live according to their rules. And the way they deal with their period gives the beginning to the whole plot. Six short films (3 min each) will be shown simultaneously in six Telecine channels. Each film will have a genre according to the channel (comedy, drama, action, etc) and a Maria as protagonist. The other Marias will play supporting roles in each other’s stories.
> CASE STUDY
> SIMOULTANEOUS FILMS
> OFFICIAL TRAILER
> PREVIOUSLY MOVIES ON TELECINE
> ORIGINAL SOUNDTRACK
> MARIAS'S TYPES
> STREET POSTERS
> NOW MARIAS IS A TV SHOW, EVERY MONDAY AT SONY CHANNEL BRAZIL. ENJOY ALL EPISODES HERE.
A poster with an actual drop of HIV positive blood to fight prejudice.
Scenario: HIV is still seen by society as a disease related to promiscuity. The fact that it doesn’t have a cure is responsible for a great fear, which is aggravated by an old perception of “risk groups”. In Brazil the lack of information and the growing status of conservative politicians turns this scenario into something even worse. Therefore, a campaign to fight prejudice was an urgent matter.
Idea: Being around someone who is HIV positive is not as dangerous as some people believe. To show that, we created the first HIV positive poster in the world. It carries a drop of HIV blood donated by 9 volunteers from the NGO G.I.V. (Life Support Group). The poster also has a copy that humanizes it, as if it were the voice of an HIV positive person.
> CASE STUDY
> PORTUGUESE VERSION
> ENGLISH VERSION
> RAN IN SAO PAULO, BRAZIL
> WE COVERED THE WORLD'S LARGEST STREET NEWSPAPER.
> POSTERS ALSO WERE SENT TO BRAZILIAN POLITICIANS, JOURNALISTS AND TV PERSONALITIES
> ENDORSED BY THE UNITED NATIONS
Magazine Luiza is the second largest online retailer of Brazil.
OLX (OnLine - Marketing) operates as a national online classifieds marketplace for used goods including furniture, musical instruments, sporting goods, cars, youngster and baby items, motorcycles, cameras, mobile phones and property. It's accessible through the internet and through native apps on smarthphones.
One of the largest educational groups in Brazil. Now with online classes.
The largest commercial television network in Latin America and the second-largest in annual revenue worldwide.
"Do you know what every internet viral wants to be when it grow up? A last episode of soap opera."
"Success since hashtag was tic-tac-toe."
"Globo is that: one like lasts more than a click."
"It's funny. Internet doesn't leave the front of tv."